Last updated: June 2026

We don’t do anything weird with your personal data — but it’s important you know exactly what we do do. So here’s a rundown, in plain English.

Who even are we?

We are Wavemedia (SW) Ltd, a marketing and data protection consultancy (Company No: 11576626). Our Registered Office is c/o KMK Accountants, 12 Hurland Road, Truro, England, TR1 2BU.

Wavemedia is owned by Amanda Williams, a Data Protection Consultant and all-round GDPR geek, who achieved a Post Grad Cert in Data Protection Law and Information Governance so you don’t have to.

We’re the “data controller” of your information, which means we decide how and why it’s used. Our ICO Registration Number is ZA235037.

Contact: amanda@wavemediauk.net

What data do we collect, why, and what’s the legal basis?

If you… We collect… Because… Send us an email or enquiry Your name, email, and our correspondence You’ve consented by getting in touch Contact us on social media Your profile name and messages You’ve consented by reaching out Book a training or consultancy session (for marketing or data protection) Your contact details and payment info (via PayPal or Xero) We have a contract with you Become a client Your business name, contact details, and staff details where needed. If your employer engages us we may receive your personal details We have a contract to fulfil to our clients and if you are an employee of a client, we will process under legitimate interest. Get invoiced Billing details Legal obligation — accounts and tax Are a client or customer of ours Your email, for occasional relevant news Our legitimate interest (and you can opt out at any time)

We may also keep records of our work together in case of a legal dispute — that’s our legitimate interest in protecting our business.

Who do we share your data with?

We don’t sell your data. Never have done, never will.

To run the business efficiently we use trusted providers: Xero for accounting (plus our accountant), Microsoft 365 / Google for email and documents, Trello for project management, and Mailchimp for any email updates. We have contracts and data processing agreements in place with all of them. We’ll also share information with HMRC or other authorities where the law requires.

Do we transfer your data outside the UK?

Some of our providers (like Microsoft, based in the USA) store data overseas. Where they do, we make sure proper safeguards are in place, such as UK-approved standard contractual clauses or an adequacy decision. We’ve checked — it’s kind of our job.

How long are we keeping your data?

• Enquiries that don’t turn into work together: we have a good spring clean of our emails every year

• Clients and customers: details stay on our accounting system for 7 years (HMRC likes it that way)

• Email updates: unsubscribe any time. If you do, we’ll keep your address on a suppression list so we don’t accidentally email you again

After that, we delete or anonymise your information.

Your rights

You’re in control of your personal data. You have the right to:

• Access a copy of your information

• Correct anything that’s wrong

• Delete your information (in some circumstances)

• Restrict or object to how we use it, including objecting to marketing

• Receive your information in a portable format

• Withdraw consent at any time, where we rely on it — we’re very easy going about this

Just email amanda@wavemediauk.net. There’s no charge and we’ll respond within one month.

Complaints

If you’re unhappy with how we’ve handled your data, please get in touch first so we can put it right. We’ll follow our Data Protection Complaints procedure and let you know what we find within 30 days. You also have the right to complain to the UK regulator, the Information Commissioner’s Office (ICO): ico.org.uk or 0303 123 1113.

Do you have to give us your information?

Only what we need to work together and invoice you — without it, we can’t provide our services. Everything else is entirely optional.

Automated decisions

We don’t do any automated decision-making or profiling. We won’t troll you around the internet with pictures of handbags. Pinkie promise.

We keep this privacy notice under active review and will update from time to time.

Thanks for hanging out until the end — hopefully it wasn’t too painful. Get in touch if you want to know more.We are always thrilled when anyone reads our blog, follows us on social media or comments on the website.  It's important for us to let you know that we don't do anything weird with your personal data - so here's a rundown of what we do.